We’re pretty sure all our readers are familiar with the importance of social media. In the day and age we live in, nearly everyone uses the internet; you, me, your neighbor, that cashier from Walmart. We’re all familiar with the most famous social media platforms.

From a business perspective, this is a great business opportunity. Businesses should be quick to take advantage of social media, and its growing popularity. However, social media is only beneficial to companies if appropriately used, if it is done incorrectly, businesses don’t stand a chance.

In this blog post, we’ve included a list of everything we think is necessary for you to tackle social media marketing. Let’s dive in!

Five tips on social media marketing

1. Choose a social media platform

One of the most common mistakes that beginner social media users make is trying to use every social media platform available. They immediately dive in and sign up to every social media they can and, although you want to be on multiple platforms, you don’t want to bite off more then you can chew. Decide on one or two social media platforms to start with, and you can slowly incorporate more once you get the hand of it. However, your first task is to choose which ones you want to use. Not so hard, right?

2. Increasing engagement

It’s common to see beginners get frustrated when first starting with social media. They’re getting hardly any likes, no mentions, no comments, nothing. It’s discouraging, and that’s understandable. Although there’s no magic wand we can wave to fix all your problems, we can give you a little bit of advice. Mainly, it’s essential to be present. Interact with your followers, regardless of whether or not they’re interacting with you. Post, comment, like, and, overall, interact.

3. Social media stories

Initially developed by Snapchat and shortly followed by Instagram and Facebook, social media stories have quickly become popular with social media users. However, for businesses using social media for marketing, it can be challenging to get the hang of social media stories. Social media stories can be used to promote discounts and sales, as well as a lot more. Although it may take time, once you get used to social media stories, they can benefit your business quite a bit.

4. Promote on your website

Although it’s undoubtedly essential to have links to your website on your social media platforms, it’s equally important to have it vice versa. Adding social media buttons to your website can be a quick way to gain more followers on your platform. Make them easily available to your customers, putting them somewhere where it’s easy for customers to see them.

5. Follow other businesses

Social media is all about community, and you want to build a community with companies similar to yours. Get involved with other companies that are similar to yours and interact with them. Like, comment and follow businesses similar to yours, and you’ll be shocked at the following you get in response.

Overall, social media can be a powerful asset for businesses if used correctly. However, it must be done correctly, and, using the tips above, we have faith that you’ll be a social media marketing professional in no time.

If you liked this blog and thought it could help someone out, feel free to give it a share, and check out our website at Hawaii Web Design for more helpful tips to help set you up for success!