The world of marketing has undergone massive changes with the introduction of the Internet. No longer is it a matter of TV, radio, and print ads. It’s blog article, SEO, social media, digital ads and a host of other digital marketing forms that we encounter daily in our digital lives.

In today’s marketing landscape, there are plenty of types of marketing to choose from. Video marketing. Search engine marketing. Hashtag marketing. The list goes on and on.

But how can you sort through the myriad of marketing methods to choose the ones that will generate exposure and leads for your business?

Let’s start by taking a look at 3 types of digital marketing and how they work to promote businesses.

3 Types of Digital Marketing You Should Know

Realistically, you’ll probably be using multiple forms of marketing in an integrated approach. For now, we’ll just provide a brief overview of the following marketing types.

Content Marketing

Blogs, videos, and podcasts are just a few of the possible components of a content marketing strategy. Content marketing involves creating content that connects with audiences and drives engagement such as shares, comments, and even possible purchases. Posting high-quality content consistently is a great way to build an audience, inform about your products and services and present your brand and present your brand as an authority.

Search Engine Optimization

Search engines are the heart of the modern internet and, in extension, many online businesses. Search engine optimization (SEO) is often a major component of marketing in general. The goal of SEO is to optimize your site so that it ranks higher in search engines. When someone types in a keyword in a search engine like Google, an optimized site could appear among the first results. Applying an SEO strategy (such as using properly placed keywords in your blog post) could be a great way to bring in organic traffic to your business.

Influencer Marketing

Influencer marketing involves connecting with a social media influencer (social media users that have a significant influence and audience) and partnering with them to promote your product and service (this can often involve using promotions and contests). This is a great strategy for connecting with younger audiences.

What kind of marketing is right for your business?

This is the big question. You can try every type of marketing. However, if it isn’t effective for your brand you aren’t getting anywhere.

When selecting a digital marketing strategy, take stock of your resources and what your audience needs or wants.

Certain forms of marketing might require more money upfront (influencer marketing) while a content marketing strategy can be free or quite affordable while requiring more work upfront.

Figure out your goals for your brand and you’ll soon find out what works for you!

If you liked this blog and thought it could help someone out, feel free to give it a share, and check out our website at Hawaii Web Design for more helpful tips to help set you up for success!