A successful caffe that expanded and gained international recognition in just a few years.
So how is anyone supposed to start up a franchise-able business in Hawaii — a business with a unique concept and sustainable business model? This is Hawaiian Aroma Caffe, established in April 2016.
The café first opened its doors in April 2016. Combining European flair and Hawaiian hospitality, the high-ceiling space features a cozy nook for up to eight people with a chalkboard mural designed in collaboration with “Chalkboard Queen” Erin Ibarra of Artery Design Studio. An eye-catching living wall, and vintage surf trophies that transport you to Hawaii’s yesteryears.
Hawaiian Aroma Caffé is a hip and Instagram-worthy gem open-aired concept that was created by Morjon, Inc., a Hawaii-based multi-disciplinary design studio owned by the café owners themselves. Morjon visualized an idyllic locale at the center of the hustle and bustle in Waikiki. The venue’s modern architecture is given interest and texture through a blend of traditional Hawaiian motifs with surf-inspired elements and a refined retro-chic touch.
Owned and operated by the talented couple, husband Chef Jonathan Rotmensch, and wife, Mor Rotmensch, Hawaiian Aroma Caffé also boasts a notable and delicious food menu that seamlessly incorporates the Rotmenschs’ journeys in panini form. The couple both grew up in the Middle East and Europe, transplanting to Hawaii while cultivating an appreciation for Asian traditions, picking up conversational Japanese along the way. It’s safe to say that the Rotmenschs’ intuitively understand people and the importance of crafting a sensory experience through coffee and food.
Hawaiian Aroma Caffe made it to #17 on Big 7 Travel's list of the Most Instagrammable Cafes in America for 2019.
"Here at Hawaiian Aroma Caffe we do our very best at helping every single one of our guests feel just like they are part of our family. Our specialty is COFFEE! We service the pool area and offer a wide variety of food, snacks, and smoothies as well. Just recently have we added a full bar service with signature cocktails, wine, and beer!"